The brief was to make a brand film that illustrates Android's tagline "Be together. Not the same." For this film, we took the hand gestures from the game of rock, paper, scissors where they constantly beat each other and turned them into the characters of a narrative where they learn to be together despite their differences.
Set to John Parr's 1985 number one hit "St. Elmo's Fire", the spot received some pretty epic response when it aired during the Oscars. It was a lot of fun working on this as a former cartoonist.
Ad of the Day: Oscar Viewers Fall in Love With Android's Game of Rock, Paper, Scissors
Google uses Rock Paper Scissors to attack Apple for being boring
Android’s latest commercial has Rock Paper and Scissors becoming BFF’s.
Androids Rock Paper Scissors anti-bullying ad is the real winner at the oscars
Android charms everyone with Rock Paper, Scissors anit-bullying message during the oscars.
Google tackles bullying in Oscars Ad
#NotTheSame : Androids new ad cleverly executed messaging about anti-bullying
The real winner of the Oscars? Androids Rock Paper Scissors Commercial.
'Rock, Paper, Scissors' Android Ad Puts Cute Spin on Fragmentation
New Rock Paper Scissors Ad scores against Anti-Bullying
Rock paper scissors was another big animation winner of the oscars
Rock Paper Scissors are together but not the same in Googles new Android ad.
My first film in Android’s brand campaign "Be together. Not the same." For this film we wanted to give our prime smartphone navigating tool—our fingers—a small armless society of their own where everyone is as unique as their fingerprints but come together in fun and unexpected ways. We partnered with the Oscar nominated director PES to bring the idea to life.
With 6000 experts in 133 countries, IBM monitors more than 20 billion security events every day to keep your data safe. That's a lot of work. Yet the only time we hear about data security is when there is a breach. How about we change that?
This year, IBM celebrated 100 years of "THINK". To commemorate that, we created a series of narrative TV spots that each delve into a different area that IBM is making smarter through technology. These spots aired during the Masters Golf Tournament.
Everybody knows their business needs better internet. Except this guy.
TV + Pre-roll
E*Trade wanted say goodbye to its longtime spokes baby in this 30 second spot which I had the good fortune to write with my partner.
IBM tracks every piece of match data at the US Open. To bring it to life, we turned the data into 15-second animations on Instagram that went live less than a minute after each set ended. Each told the story of that set through its data – so fans knew immediately why a player was winning, or losing. To create the custom animations in real time, an algorithm helped us choose combinations of animations and colors for every single set. Each video was shared to the IBM Sports and US Open Instagram feeds. Awards & Recognition: D&AD Yellow Pencil, One Show Gold, Cannes Silver Lion, Google Creative Sandbox, The FWA Mobile of the Day
For the Smarter Questions campaign we asked 18 provocative questions to business leaders and turned them into custom-built installations. All made on camera and in the shape of IBM's smarter planet icon. I was heavily involved in designing each set.
Every year IBM earns more patents than any other company. While the innovations and achievement are spectacular, the patent documents themselves are aesthetically underwhelming. To honor IBM’s 20-year winning streak we showcased the record in a manner worthy of the achievement—translating intellectual property into works of art. Awards: Cannes Bronze Lion, Silver Clio, 3 One Show Merits, LIA Bronze.
Key visual and poster design for TEDx New York event: Grand, Central. Winner of 2016 Graphis Poster Annual.
This animated short explains how IBM's cloud technology is used in the making of bone transplants in Italy.
Lessons From the Far Edge of business. This single-panel comic series on Gizmodo showcases some of the less-then-ideal alternatives to using IBM tech in the workplace.
Print ad for bose lifestyle 35 sound system. Printed in Epica Book 18 (Europe's Best Advertising)
This short animation is an analogy about films where we are being asked to voluntarily believe the decoys. when we watch a film we know that it's not real. we know it's just a film with actors, and a set and all we see are decoys but we want to believe it... and as we fall into this voluntary deception we are somehow delighted... by the amazement that the films bring to our lives... represented by the colorful bleeding in this animation. written and directed by Okan Usta.
The exhibition took place at the 57th cannes lions advertising festival 2009. It was basically designed to showcase the work of Heflinreps illustrators to the advertising and design professionals. Conceptualized, designed and directed by Okan Usta.